It would be really good if the contact location was automatically brought through from an Active Directory field, such as 'Office' or 'City'.
Are you using the Freshservice Probe to sync contact information from your AD to Freshservice? If you are, you can map the fields in Freshservice to any AD field. Here's an article that can help: https://support.freshservice.com/support/solutions/articles/221819
Of course, my mistake!